What if food was the language that can bring people together? By blending culture, flavor, and community, we can celebrate connection around the world one bite at a time.

SOLUTION #04 is separation to unity through shared experiences.

Designing Connection

—Taco Mix Restaurant Brand Guidelines

Objective

Rebrand and create a brand guideline for the New York taco restaurant
Taco Mix.

Solution

The owner Jorge Sanchez has a rich history with a restaurant is located in Harlem, a neighborhood in New York. It was important to create cultural unity through delicious food, inspiring our community with energy and passion. Along with bringing people together, these are aspects
to how I decided to create collages and incorporate people as the center of my design decisions.

Course

GR 324 Branding Principles

Target Audience

Luxury consumers and those who prioritize skin care

Instructor

Anna Villano

Category

Branding
Strategy
Systems

Semester

Spring 2024