What if modern chocolate bars could still taste like its’ history? By revisiting our roots, we preserve a timeless essence with character by knowing and honoring our heritage.
SOLUTION #02 is history to revival through iconic design legacy.
Designing History
—Chocolate Bar Repackaging
Objective
Redesign a package design and structure for the chocolate bar Ritter Sports.
Solution
Ritter Sports was one of the only chocolate bars back in the day to have a square shaped bar that would fit into a varsity pocket. This is a history they have that has stuck with them all of these years. To keep the heritage, I looked back at typography and graphics from the 1900s and used that as an influence to design the chocolate bar.
Course
GR 321
Package Design 1
Target Audience
Those appreciative of 1900s design style
Instructor
Thomas McNulty
Category
Packaging
Typography
Branding
Semester
Spring 2024