What if experiencing meal could feel like a memory? By inspirations of modern mid-century design and playful nostalgia, we are invited to rediscover joy in every detail.
SOLUTION #05 is nostalgia to renewal through retro revival.
Designing Nostalgia
—Jack-in-the-Box Repackaging
ObjectiveRedesign packaging design and structure for the fast food restaurant Jack in the Box.
SolutionJack in the Box brought back many memories of the toy and the graphic styles of the decades before. I was influenced by the 50s, the time they were founded, as a way to highlight the brand and do a homage to the brand. Incorporating new patterns, colors, and a simpler Jack in the Box graphic, their brand will stand out, transforming it into something unique and memorable.
CourseGR 321 Package Design 1
Target AudienceYoung adults and long time consumers
InstructorThomas McNulty
CategoryPackaging
Visual Systems
Branding
SemesterSpring 2024
