What if food was the language that can bring people together? By blending culture, flavor, and community, we can celebrate connection around the world one bite at a time.
SOLUTION #04 is separation to unity through shared experiences.
Designing Connection
—Taco Mix Restaurant Brand Guidelines
Objective
Rebrand and create a brand guideline for the New York taco restaurant
Taco Mix.
Solution
The owner Jorge Sanchez has a rich history with a restaurant is located in Harlem, a neighborhood in New York. It was important to create cultural unity through delicious food, inspiring our community with energy and passion. Along with bringing people together, these are aspects
to how I decided to create collages and incorporate people as the center of my design decisions.
Course
GR 324 Branding Principles
Target Audience
Luxury consumers and those who prioritize skin care
Instructor
Anna Villano
Category
Branding
Strategy
Systems
Semester
Spring 2024