What if design can share cultural pride? By weaving together both language and patterns into modern visuals, we bridge together and celebrate tradition with global appeal.

SOLUTION #09 is tradition to modernity through cultural expression.

Designing Culture

—Tourist Campaign Rebrand

Objective

Rebrand and design a visual system for the tourist campaign “Its More Fun in the Philippines” from BrandNew’s Best of the Worst redesigns.

Solution

The Philippines is know for not only their hospitality, but also their pride for the country. By embracing the culture of the Philippines and giving it an elevated look for tourists, we are able to share not only our food, land, and experiences, but also our language and symbols that represent who we are and what we represent.