What if there was one place for everything and everyone? Rooted in creative spirit, the identity celebrates sxsw as the meeting point where cultures, ideas, and creations collide.

SOLUTION #08 is variety to connection through unifying design.

Designing Origins

—SXSW Conference Rebrand

Objective

Rebrand and redesign a theme/concept for the conference
South By Southwest (SXSW).

Solution

SXSW is a conference originating from Austin, TX and expanded their range of tracks to 25 topics. Through commemorating the conference’s origin of Texas and its variation of topics to learn, I created movement to direct people to the conference that has everything in one place. The logo has influence of common Texan illustrations and typography.